Ray’s extensive list of past clients includes global brands such as Twitter, Budweiser, American Express, UEFA Champions League, Toei Animation, Crocs, Netflix, HBO, Prime Video, TurboTax, and more.
He’s worked on television ads, social media campaigns, experiential event-based campaigns, and branded content for Sphere — the world’s largest OOH and digital marketing phenomena.
One Piece 25th Anniversary
Ray crafted the narrative and provided creative direction for the Toei Animation takeover of Sphere for One Piece’s 25th anniversary.
SpongeBob Crocs
Pandora
Ray was the copywriter on Pandora’s campaign to transform Sphere into the world’s largest diamond.
“BBC Dad” Twitter Commercial
Ray served as a copywriter on this 2020 Twitter campaign, which was shortlisted for a Cannes Lion.
UEFA CHAMPIONS LEAGUE
Ray wrote rom-com-style trailers for TikTok and Instagram to promote UEFA Champions League for Paramount+ and CBS Golazo.
The 2021 “Superbowl” Commercial for Budweiser
Ray served as a copywriter on this 2021 Budweiser campaign, featured in AdWeek, Variety, and more.
Press:
“Budweiser Will Sit Out the Super Bowl for the First Time in 37 Years” in Ad Week
Why The King of Beers Chose A Smaller Throne for Super Bowl in Variety
Budweiser's Super Bowl 2021 Ad Money Is Being Used to Raise COVID-19 Vaccine Awareness in Esquire
Rashida Jones Narrates ‘Bigger Picture’ In Place Of Budweiser Super Bowl Airtime in Deadline
Budweiser becomes latest Super Bowl commercial stalwart to sit out this year's broadcast in USA Today
HBO MAX
Ray helped concept and script campaigns for HBO Max and HBO Family’s social media pages.
HBO MAX FAMILY
